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Mad on Yas Island is an iconic nightclub in Abu Dhabi with a large capacity of more than 1700 guests. The club was famous among Abu Dhabi’s most elite crowd. Several times a week, the club would organize concerts of the biggest Hip-Hop acts as well as the world’s most famous EDM DJs.
Marketing Dynamix produced video ads for many of Mad’s events. The video ads were then promoted on social media and on other websites. The videos were short with quick cuts but their sequencing with the music beats made them creative and unique.
Mad on Yas Island was rebranded to White Abu Dhabi.
